In all fairness I *do* think they're very creative.
LBP1, regardless of sales and issues, felt like a breath of fresh air. I won't go as far as calling it ground-breaking, but the presentation, tech, scope, real-time editor, social component, and online integration were ambitious and worked beautifully and cohesively together for the most part. The good outweighed the bad at the time, and I thought the sequel would surely squash the remaining issues if Mm did the right thing and listened to the outcries and feedback of fans and critics.
Unfortunately, LBP2 improved on the already functional parts, but didn't bother to fix what was broken. It felt like an expansions. It WAS an expansion, to be honest. It was far from being a pile of shit, but it did damage (or dampen) Mm's reputation. If they want to restore their brand back to where it was, prior to the release of the first LBP, when they used to "oooh" and "aaah" the audience, their next project has to be an original IP with a fresh and innovative twist. And this time, it better be 100% more fun to play than watch.