It was a dumb move to call it Wii U, that name invited confusion. You have people like Fallon mistaking it for a Wii peripheral on national TV (and he actually plays games). My fiance asked about it (her kids have a Wii), and she was confused that it was a tablet peripheral. I've heard this same thing a few other times. Outside our little insular sphere, no one knows what the fuck it is, and that's not because they're "stupid" or "ignorant casuals," it's because Wii U is a dumb name, and combined with making it look almost exactly like a fucking Wii peripheral their confusion is entirely understandable. If they were gonna insist on retaining that Wii brand and look, they should have named it the SuperWii or something similar. I know that's a goofy name, but it's better than Wii U, and denotes a more powerful new console, just like the Super Nintendo did back when. People see that tablet and the name Wii U, and they assume that Wii U is what the tablet is called, and it's something you buy for the Wii like the Wii Fit. They could have saved themselves a lot of hassle and consumer confusion just by naming it something else.