Sorry but I'm not a sellout like you two.
this is nothing that should surprise anyone. valve is an independent developer with a sum total of 250 employees working in a weird commie set up where they aren't fired for saying hi to their boss. ea is an all-consuming 10,000 strong leviathan whose association with gaming is purely fiscal; they are essentially the middle men through which investors extract short term personal economic gain from an industry where the commodity happens to be video games.
the market has time and again spoken on the worth of steam, it's a true hero of rose-tinted post war capitalism. the little guy who conquered the world, yet never lost sight of how they got there. anyone can figure the relationship between the growth of pc gaming and its stalwart marketplace leadership by an independent developer who has time and again had pro-consumer practice at the top of their MO.
but this is big business, it was always a matter of time before a joyless warchest wielding empire attempted to rip the carpet out from underneath what valve have built. ea knows their user-base would rather buy from steam, therefore rather than developing a competitive alternative, they will simply forbid it; there is nothing competitive about this move in a pro-consumer sense. if valve is a fairytale hero of capitalism, ea is the cold reality, leveraging their weight to appease shareholders in a myopic move that is both against the will of their userbase and ultimately damaging to the industry they trade in.