I thought I'd hate it. I thought I was popping in some Hollywood flake's vanity navel gazing vanity project, but the show absolutely blew me away. I watched all 3 seasons in the space of a week, and I am anxiously awaiting new episodes.
The writing is great, all of the main characters are memorable and quirky in generally realistic ways. It puts characters into a world that we've largely never seen before in television. It deals with situations that you've often wondered about, but didn't quite know whom to ask. And it's utterly addictive and completely hilarious.
I adore this show, and after 3 seasons, I feel like these people are my friends, and I know how they'll deal with situations. The writing is top notch. The production values are off the hook, and I can't believe I'm this late to the game. I was so convinced I would hate the show, and now I can't remember being this bowled over by a show since Sopranos season 1. It's THAT good.