Whether you like Bethesda or not, you've got to respect them for sticking with their formula. They could have inserted multiplayer, unplayable cutscenes, and smaller and more focused game world, but they didn't. They make a certain kind of game and that's just what they do, and what they've done for more than 15 years. Rather than scrap their model and chase after the current trend, they take what worked in the past and try to fix what didn't.
Bioware, though, seems willing to throw away their identity to chase after current trends and that's really unfortunate because Dragon Age was such a return to form for them.