Serious question; why do you think Heart Forth Alicia got funded while Flying Hamster didn't?
I'm actually a little bit perplexed as to why it turned out that way. They both seemed to have had equal exposure in the media (I'd say FH2 was more promoted when it started) and they both showed off the same level of quality pixel art as well. FH2 even had a big name attached relatively early on with their musician. However, thinking about it HFA is being developed by Chucklefish, the guys behind Starbound, so I'm guessing that carried a lot more weight than Game Atelier. Also, HFA evoked the name "Metroidvania" at the beginning of their Kickstarter and having Destructoid compare it to SoTN was probably a big win for their PR campaign as well.
Sorry for the questions. You guys know a lot more about Kickstarter than I do!