Hur hur diamond unicorn hur. It's like Reddit Humor: The Game.
Whoa, look out everyone, we got a badass here neil degrasse tyson.jpg. Someone's humor level is UNDER 9000. u mad bro? Hatersgonnahate.gif
The game sold ALL THE COPIES so it turns out that EVERYTHING WENT BETTER THAN EXPECTED! HAha, midgets, ironic ebonics, science, "unique art style."
Fun game, but yeah, very focus grouped. Randy is a master manipulator, so it's not too surprising. Memes turn into internet posts about finding memes in the game turns into publicity. And goddamn, the gaming sub-reddits were all Borderlands 2 posts for a few weeks after the game came out. I couldn't tell if that was also a viral marketing effort or if the game hit the money that hard.
I don't mean to sound negative, I like the game, but this kind of psychological stuff interests me and there's so much of it to point out in Borderlands. From loot to humor/writing to art style, it really wants you to get addicted and maybe worship it as "OMG LOL SO EPIC."