The firemen in the other video had to hold it in their mouth for 30 seconds or so.
I was watching a Japanese TV show the other day, when this little bitch of a guy, who is supposedly an MMA fighter and athlete, was on-site at the JSDF base. He challenged some lieutenant to a push-up contest, and actually "beat" the guy, but was doing "girl push-ups" while the lieutenant was doing formal ones. No one called him out on it, and they declared him a winner. I was so pissed off!
You did it wrong and wasted your money. Eat the other one and chew in it for ten seconds with a timer.