Somebody give me the gist of that ERA Nintendo thread, I can't bring myself to go in there.
Emily Rogers and some other folks blurted out Nintendo would do a Direct on January 11th.
People made false assumptions about the timing of the announcement(today).
Era discovers Nintendo of America reads their hype thread (or at least the Twitter guy does).
As they get mental Nintendo of America starts posting weird shit, like a Mii dressed as a hot dog and a Chibi Robo on fire.
Other publishers join in with the Twitter fun. A retailer posts and deletes a message about an upcoming Direct.
They're basically counting down every hour to see if Nintendo will announce something.