Yeah, but she didnt exactly high opinion of the citizenry to begin with as stuff like "deplorables" also hurt her a lot.
Hillary was an awful candidate but this being brought up always boggles my mind because Trump called all sorts of people all sorts of crap. Deplorable is a drop in the bucket yet you had people twisting themselves up in knots over it while trying to say "nicca" wasn't that bad at the same time.
Post-IronyTM
If at this point this point you don't actually see why he won, you never will.
Honesty.
Honesty is when you put your blunt behavior in the front row instead of using 5 layers of PR in any communication.
It doesn't matter if it's truly honest or not, people perceive it as honest, because it makes them more human, with faults that we can relate to.
In a world when an apology is met with "not enough", "fake", "forced", "it's just PR to save face", sometimes the one saying "fuck your feelings" is the one to go with.