https://twitter.com/BenjiSales/status/1173683867376447488jesus all these takes are terribly bad.
Everyone with a functioning brain had figured out that Microsoft moved their shit to GamePass ages ago because that's the only place where their mediocre first party output would be competitive.
Gears is the first 'big AAA' game out the door in time for the holiday season after the usual summer drought. It was obviously going to do a well as an essentially 'free download' for Xbox owners.
More important is its staying power. Will Gears 5 hang on after COD and other holiday titles are released. Does it have 'legs'.
Or is GamePass going to be like the Netflix model of whatever is trending for two weeks and will the player base drop off so fast the real monetization doesn't get off the ground.
Which is currently the biggest risk for this business model and something EA is already struggling with.