True, the bar just keeps moving. The offense becomes milder and milder but the punishments stay the same
Its their insane abuse of the transitive property once again:
A lesbian says its normal for a lesbian to not want to date someone with a dick <- transphobic
J.K.Rowling likes a different tweet by that person <- therefore transphobic
JKR then gets harrassed by people on twitter, and defends herself <- therefore transphobic
JKR writes a blogpost saying these people are fucking pieces of shit <- therefore transphobic
A large games studio working on a project under licence continue working on their AAA title <- therefore transphobic
People looking forward to playing that game based on what they know about it say so <- therefore transphobic
Wanting to discuss any part of the above chain as not being transphobic is also therefore transphobic