These clowns still don't get it.
Mastodon isn't meant for the masses. It was created to evade censorship which made it a safe haven for both Linux users as well as hackers, terrorists, extremists and pedophiles. Sort of in between 4chan and the darkweb.
It is meant to be obtuse and difficult to use by design. That's why they're also not taking investor money because they would have to answer to those investors which the digital incarnation of Occupy Wall Street would rather not.
The server set-up and everything is in concept quite similar to the Torrents and News Groups of old. If you know what you're doing you can download pristine collections of documentaries and rare ROMS if you don't you will end up with a HDD filled with porn ads, viruses and trojans at best and copyright claims at worst. Mastodon's solution to the influx of 'illegal content' was to give users an options to hide it (or rather show it).
Other Twitter replacements like Truth Social work better as they are designed to be easy to use for ex-Presidents who understand how Twitter works.
And unlike Mastodon is less at risk from being flooded with illegal content (although they had their fair share of issues with ISIS users early on

) because it is simply another venue for conservatives to be cucked by Trump. A digital mar-a-lago if you will.
The reality is that the perfect replacement for ResetEra and the journo's would be a Twitter clone like Truth Social that panders exclusively to the liberuls and faux progressives.
However, the sad fact is that no one is willing or able to fund such a platform as they know it would be the social media equivalent of CNN+ or The Witcher: Blood Origin.