I think it was probably a good idea in theory but they probably tried way too hard to pick similar celebrities to compare to the old greats, as someone said over at GAF while talking about it. While I liked it, I think they overshot the place they should've been aiming for.
edit: I also liked their My Generation ad a couple weeks back, but after second though, a piano piece of the song from a silent picture probably makes no sense. So, eh.