I fucken agree with Himuro
I you look closely at all the notable characters in the trailer, they all have distinctive things about then. One has the single slice down over the eyebrow, another person has a pencil on his ear, theres a girl with what looks look like herpy ridden lips

etc. Rockstar has alway been great and creating a great environment with subtle things.
Rockstar is one of my favorite Developers this gen.
and the game itself seems fresh, GTA style but without the Mafioso/Gangster vibe. Almost like GTA: Breakfast Club

(which is awesome in my book)