Also, Zeph, I think it's unfair to compare Mad Men to Breaking Bad at all. They are two completely different type of shows. BB is an action drama, whereas MM is a straight drama, and a character study at that. It is unique in that, unlike most critically acclaimed and well written recent tv, it contains zero action scenes -- Korean war flashback aside. MM is wholly defined by the characters and their development, and how the relationships weave in and out with one another. MM lives and dies by its characters. BB, on the other hand, is mostly defined by its plot, so it doesn't really devote nearly as much time towards its characters as MM does.