The more I think about it (and I don't know why I keep thinking about it) I think the big issue is they're doing the exact. same. shit. they did with Cena. Superman overcomes the odds! Booooooooring. I think the only time Roman ever got any face heat in all of this was when he snapped and beat the shit out of the League of Nations goons for a week or so. Chairs, ambushes, etc. Of course, in today's WWE, you can't book people that way in general, much less your top face. So, we get the same tired superman shit.
If they had any brains, they'd figure out a way to do a sudden heel turn with Roman, the way they turned Rock heel at that Survivor Series with Foley when the title was vacant and Rock sold out and became Corporate Champ. Shit, it practically writes itself- just pretend HHH gets hurt again, have a tournament for the title, have it end up being old Shield running buddies Ambrose and Reigns in the finals, have HHH run out, and swerve! he levels Ambrose with the sledge instead of Roman. Roman gets on the mic and cuts a bitchy promo saying he's seen the light and will play ball, because all you jerk fans ever did was give him grief.