I think that a lot of people, especially in Democratic circles, were only getting one half of Trump's message because of willful media choices. It was very easy to get the impression that all he was doing was going around attacking minorities and mocking the disabled and saying things about women. Or LOCK HER UP. But he was also constantly talking about jobs, jobs, jobs, and other kinds of "hope and change" bullshit around all those statements. But if you don't watch the whole speech you don't see that.
You got the same thing with Clinton too, her talking about jobs or this policy or that, that's not on the news much unless its somebody like Vox gushing about it. But if she says Trump supporters are deplorable, that is. If she falls down some steps, same thing.