The thing is the people pointed out as 'the viral marketers' of GAF arent really that. Like che for example, he gets A LOT of flak for even voicing his opinion on games just cause he works at Microsoft, when its clear by reading his opinions he isnt offering a company line, just how he feels.
I think GAF does itself no justice in crucifying these 'viral marketers' when you can't get a DECENT opinion from the gamefaq/teamxbox rejects that populate the place now.