They are attempting to avoid being campy, by having the writer of F.E.A.R and Spec Ops. They also have far more realistic western appealing character designs.
And yeah none of that appeals to me. Part of Capcom game's appeal to me is how stylish and cool they always look. Be it character design, world detail, art direction, and so on. RE7 has none of that.
RE games have always been action games. Be it slow paced or full throttle. From RE1-Code Veronica. Those games had deliberate and interesting combat mechanics. Then comes RE4 which is the best damn action game ever. This game doesn't look like it will have any of that.