Yeah, my impression was pretty much the same. It's "okay", decent for a show aimed at young girls, but nothing that really stands out that would make it really appealing to anyone who isn't female and 12. I think it's more hivemind than anything else, someone hyped it up with a huge OP and a group of gaffers latched onto it and now must ardently defend it. That's the internet, that's GAF.
Edit: I'm tempted to create a huge thread about something totally arbitrary and obscure, see how many people bite. But that would work require time and effort, neither of which I have desire to expend on such a thing.