Obviously, I'm not judging by my standards. I know it's not normal to have 5 gpus in a PC, 4 10000 RPM HDs in a Raid-0, 500gb SSD, $200 soundcard, etc. Most people can enjoy PC games without having that kinda gear.
As another example, a friend absolutely loved playing TF2 on my PC. He rented it on the 360 and absolutely hated how it felt. I'm sure he'd jump in if someone can give him a $400 to $500 box that will setup in 5 mins just like a console and let him play TF2 the same way as most PC gamers. I doubt he'd notice much if the settings are lower compared to my PC. I always mess around with the settings to show him the differences but most of the time he can't even tell 2xAA from 32xAA.