Stupid skit aside, I'm not against anything they showed. I'm also surprised they cleared these reveals out of the way before E3, and announced that 3DS will not be a focus this year ("But in future events"). It obviously means they're going to push this thing even more than I expected.
I also don't think the social features' integration is really that offensive. I find the combination of WARA WARA, in-game Mii comments, and (Vita inspired) message board system interesting to say the least, especially from a company that was so anal about connecting people online. I guess that's one way where they budged to 3rd party demands. At the very least, it will make the network feel more populated and active. It's not the worst solution to the social networking problem on consoles. But I guess I'll have to wait to see it all in action.
Speaking of succumbing to 3rd parties, 360 controller is lulz. It's not horrible, I'll be getting it for sure, but still lulz.