I almost posted the teamliquid thread about that story but figured no one would care. Now it's a 10 page GAF thread lol.
There are a host of other words he could have used to describe how he was going to beat a female opponent. Instead he used one of the words you absolutely should not use. I know US esports teams go through sensitivity training on a variety of issues, I'd imagine Euro teams don't. You can't fuck around with sponsors involved.
As an example, the best NA SC2 player is transgender. Initially there was quite a bit of debate amongst assholes with respect to what to refer to her as (he, she, etc), some people got in trouble, bans were issued, etc. Luckily things have gotten better and no one of consequence disrespects her, but I'd imagine she still has to deal with assholes abusing her on twitter.