So a client came in today to discuss a new website design. One of our designers made a really nice modern design with round shapes, great icons and lovely colors.
However, he said: "It needs to SELL. I don't want it to be artsy". Usually the start of some really bad vibes so we tried to explain that he needs to stand out among the crowd and make people feel comfortable to go in business with him.
This would fit the target audience (mainly females) quite well. And even though he understood the reasoning he said he had tried doing the soft sell before and other people had just gone the brute force way and were more succesful than him.
And if that wasn't bad enough for our designer he uttered the magic words:
"It needs to be blunt, bold, in your face..... JUST LIKE DONALD TRUMP AND WHAT HE DOES"
to quicly add:
"..... not that I uh support him or his politics..... but you know sometimes simplicity is better"
(thinking he was edge lord to artsy designer girl and IT nerds. Making the point that he wants it to SELL)
By that time the face of my employee had already gone from:
(because he shot down her design)
to:
(you dun fucked up now bro). Everyone else in the office:
(dis gonna be good)
He sorta went silent thinking: "Oops, this is not the audience." To which I said: "No judging here bro, I completely understand your point"
By the time I'm done to Trumpify that design he won't know what hit him. Although he might've gotten the hint when I explained to him why the hats worked so well and that I completely agreed with him that the simplistic approach might work better and the Democrats were already making it too complicated for themselves setting up the 2020 loss and we shouldn't follow in their footsteps.
Rule of thumb in design world is: "Don't do what your client wants" but in this case, this guy came to the right place to get EXACTLY what he wants
