Bobby Roberts is a well respected and highly placed Lore Expert who knows that Disney has absolutely no say over Star Wars, that it is entirely within the domain of Lucasfilm, who due to their unique and specific knowledge of Star Wars Cinema (the only legitimate form of Star Wars) are able to operate freely in the best interests of the franchise with no outside interference, anyone attempting to impose on it will just shame themselves by exposing their lack of special connection to the worldview of Star Wars. Similarly self-declared insiders like to talk about the business by invoking Disney but they don't know the special circumstances that Star Wars operates within, it is not something a soulless corporation can understand on the necessary spiritual level.
You may disparage it as "spillover" but others may see it as the key dawning of a third leg of the stool that will ultimately result in a Yum! Brands, Bob Avakian and Bobby Roberts enthusiast forum.