Any rebrand would have to start with Tyler. We need to shift the public perception of him from brittle, thin skinned, alt right insurrectionist to Bernie Sander’s mittens
That's easy
GAF+ supports Unicef and Tyler is an ambassador. We send him to the US mexican border, take a few shots of him trying to bend a fence on a parking lot with some kiddo's behind it looking as if they're caged.
In the biz we call this 'The AOC'

Expenses are easily covered because the Premium GAF+ membership is only $49 a month and we introduce customizable avatars with cosmetics for $5 a pop.
We also fundraise $100 million for advertisements to boost subscriptions and memberships no one is advertising because of the pandemic, so it's dirt cheap.
We do an AMA with an important industry voice like Anita Sarkeesian and IPO within the first 12 months. Tech is booming.
NeoGAF has 150478 members, that's $600 x 15000 = 90 million in revenue a year. Plus the ads and avatars, we're talking about a $10 billion valuation here.