The problem with 'investors' like the peeps buying those eggs. They don't understand the risks.
Someone like Logan just bets on a dozen different projects. Some work, some don't and some never come out at all.
And all these things are launched by shady people as that's what you need to be to compete in this space.
Software development is also risky business, as it never goes the way you think it does.
In short if you happen to back the right thing (the energy drink), you win big. If you backed one of the projects that didn't make it? Well, sucks to be you.