Actually no, trans rights is not a big deal for the electorate
By their own fucking commissioned poll the majority of responses are "transphobic" as per Stonewalls "trans women are women" axiom.
There clearly are fucking issues that just repeating a mantra does not cover. The majority of people - trans people included - think Jessica Yaniv was fucking
wrong, despite trans lobbyists beliefs she was axiomatically in the right to sue people that didn't want to wax her cock and balls.
If you don't address these issues, they will continue to be political capital. It's not fucking rocket science.