Actually, that's a pretty good point now you mention it. The book very much is sort of a Part I, it gets you to everyone launching but even we don't know what will happen yet. Disney raising the price, AT&T ditching, the continuation of content deals expiring back to their owners, ViacomCBS deciding to also join in, etc. is mostly stuff the book couldn't really cover even as it got a delay thanks to COVID. The book wasn't even really in position to know that there never was a COVID boost that ushered in a permanent subscriber base, it just knows the early numbers on the subscribers beat the future projections for most companies not whether or not they stayed to actually meet those 2024 projections.
Not necessarily a knock on the book, but definitely a bit of one on the subtitle, it does cover their attempts to launch the battle but we don't know all they'll all adjust let alone what the result might be. So maybe there needs to be a Part II
and Part III. And what if somebody actually does buy Netflix or something? They mention how most of the Hollywood players passed on Netflix at some point, but what if it's somebody like Microsoft? Netflix would then be able to subsidize itself from other divisions like all the major companies were thinking would be their advantage.
As an aside this book combined with some other ones made me wonder if Kevin Reilly is one of the least appreciated guys who actually delivers for these companies, he's turned around so many who quickly dump him and then immediately start making bank off all his decisions they doubted him on.
