I went to a book store today to buy Game of Thrones and expected to see them laid out with a "illiterate tv watching plebs, look here!" sign at front. I had to search around and around. There was a section titled "adapted to movies/tv" filled with Twilight, Girl with Dragon Tattoo, Hunger Games, etc. but nothing of Game of Thrones. I traveled past the high school girls reading vampire fiction (shockingly, this is a real thing and not a comical stereotype) and middle-age men who inhabit the second floor, as a way to spend time away from their wife and kids, and finally find the series. It's tucked in the back of a fantasy section and there are only three copies. The price is double that of Amazon and they aren't even in good condition; I can even order the four books out for the price of one and a half at the store.
Internet shopping is ridiculously convenient and awesome.