We are talking about product a and how the products that accompany product a affect a mass market. in this case, you get more bang for your buck if you get some action figures. In our case, most of us got more bang for our buck if we had subscriptions to EGM. The point is, there is no difference between the two because they are both examples of "consumerism" as money is still being consumed. If you are against one, you can't be against the other. Especially when you consider that an action figure has a hell of a lot more use than adding extra content to a vidya game, particularly for children.