Nah, the key to getting big money on KS is the following:
-complain about how THE SUITS stifle your creativity, they only wanted you to make a wartime FPS and wouldn't support your vision of REAL gaming!
-say that your REAL GAME is inspired by Zelda, Metroid, Dark Souls, and 2 more cliche franchises.
-make sure that more of the pitch is talking about the game and its promises. Make the promises as vague as possible so people can fill in the gaps on their own, obviously your game sill be their ideal vision of a game.
Maybe I'm being a bit excessive but some people are so bad with pledging on KS, it's almost frustrating to hear someone say "woah, they say it's like Metroid and Dark Souls! Let me get my wallet!"