Sony announces their hardware will be more impressive yet they offer it at a lower price point by $100. This in done only after the promotion of a video game depicting a failed, cyrpto-fascist state which rewards you for killing survivalists and gun owners.
This is done at the behest of the Obama administration which in exchange for the subversive anti-gun, pro-secret army message agrees to tank the economy 21 days before the PS4 is released. At that point $399 will be worth $749.99 in June 2013 dollars. Sony is allowed to technically keep the price but collect nearly double value on sales.
Keep up with me. We then have a weakened state open to the idea of personal Obama gay-military. Coincidence that E3 coincides with the NSA reveal?