TL;DR: Private Insurance proponents in the DNC board worked with conservative DNC to knowingly make Morse look like he was creating sexual misconduct. He did not and this was easily verified in days, though he did lose backing of supporters in that period. Now, efforts are being redoubled to continue to cast him as a sexual predator & they’re funding ads soliciting sexual misconduct claims knowing full well he’s in the clear.
He's gay, and the Facebook ads calling him a deviant are targeted at women, because any gay guy who knows about the situation knows he's being besmirched, but the ads might be able to convince women he's a sexual predator.

Feather in the cap:
A Case for Women® is the only organization in the U.S. dedicated to empowering women to change their lives and help others through legal action.
I wonder if this organization knows it's name is being invoked to make a gay guy seem straight so he can be more thoroughly defamed to women voters, or if they were just handed an ad and told to run it.