If we’re keeping score at home, and I’m pretty sure this has been mentioned before, the New Atheists like Hitchens, Dawkins, Harris, et al. were/are an important predecessor for the IDW both because their demos/content have significant overlap and because the former paved a lot of the infrastructure that the latter then capitalized on. I think Cardgage is mostly right here. They sold hard on a secular bourgeois liberalism that was latently gaining momentum in America for years while religious language still, ostensibly, held hegemony in public/political discourse. Then, and this is really within the past 10 years or so, the demos start to shift in their favor, esp. among the under-30 crowd, and, exactly because they’ve won, they start to promote more obviously reactionary horseshit because they’ve built their brand around being ultratransgressive.*
Part of the Quillette** crowd are those Charles Murray HBD types who think we can read racial essentialism directly off of the natural world; the upshot always being a vindication of purse-clutching caucasoid common sense. And those guys should probably be contrasted with the deus vult guys or the Petersons of the world who think they’ve found ancient scrawlings in dingo poop that justify women being housewives, or whatever.
One interesting way I think you can divy it up is by (perceived) intellectual lineage. They both see The WestTM as sacrosanct/under crisis/whatever, but the scientism crowd thinks the parts of The WestTM that are worth preserving only extend to about John Locke, or so. Where the other crowd really buys into the Judaeo-Christian civilization myth and thinks that the battle of Tours and the sieges of Vienna are singularly defining world-historical events. You see a lot of people in either camp claiming to be ‘classically liberal’ despite not evincing any of the radical spirit that animated 19th century British utilitarianism. Because they haven’t read Bentham or Mill or Sidgwick. Or really anyone else, for that matter.
*although the imperial apologia is always there, cf. hitchens supporting the war in Iraq
**who are now publishing content by legit marxists? Wtf? I just saw this yesterday, they’ve been shifting over the past couple weeks or so; can’t tell if their cynically diversifying their bonds or what