Thankfully neither Marucs Nispel nor any on the Platinum Dunes or Saw guys are behind this. Seems like Raimi, Tapert, and Campbell have been very picky about how they wanted to handle this new one. I'm kinda glad Raimi and company is letting a first time director helm this. From what I've read in interviews he seems like he gets what made the original Evil Dead. So I'll give him a shot. The restraint of CGI in the trailer is a good sign.
As for the look, other than some tinted shots in the bathroom or cellar it looks like Evil Dead to me, only with more of a budget and better film stock. Unlike Platinum Dunes' soulless remakes, here it looks like they're keeping the same setting (the cabin and the woods look very to the first film), and still has the basic concept of the book of the dead and tormenting demons intact. From what I've been reading, the humor is closer to the more serious first film in that it comes from a series a fucked up moments.
It could very well suck, who knows, but this looks more promising to me than the countless shitty horror remakes that have been coming out the past decade.
Here's a link to the NYCC panel where Campbell, Levy, and the director, Alvarez, discuss the new Evil Dead:
http://bloody-disgusting.com/news/3197910/nycc-12-watch-the-evil-dead-panel-in-its-entirety/