There is a severe lack of imagination going on in this thread. There are already well defined religious basis for this phenomena, both from the concept of reincarnation and the concept of a soul well. The idea being that at some point soul-less people will start being born, and that in practice, these people are lesser than you are. These dudes have come up with a way of "identifying" these soul-less people through their speech. We have already seen that they are willing to get violent, willing to tamper with elections, willing to go on marches in public and murder people on the street. If a subset of these people latch onto this idea, then it becomes terrifying. For now, its all a big joke, but the possibility of it is indeed scary.
Imagine writing this about a sheeple meme. 
I mean, through my travels in meditation, I have the learned the truth of souls. There are only a couple hundred—maybe 200 or so—souls in existence. They are reborn over and over again. I have a soul. I have lived millions of lives, as many different creatures. The other billions of people on earth are soulless husks that will live but once. They (and the physical world) were created by me and the other souls to serve us. We are similar to the gnostic archons.
It is unlikely I will encounter another person with a soul in this lifetime. There are just too few in existence. When I meditate, I can go to a different plane, and all of us are there, though. We exist both here and in our own home at the same time, our Earthbody and Astralbody tethered by an unbreakable silver chain.
Some of the souls choose not to live lives on Earth. To live here and experience the fleshly pleasures of Earth, we must give up some of our powers, temporarily. Those that do not come to Earth did help create it, however, and impressions of them on this reality are the origins of most of the world’s gods and religions. But we’re not gods. We’re merely more powerful and enlightened than you.
