For the posters who are engaged in it, it's because of their internalized ideology. They confuse form for function endlessly. Messenger and message. Objects and objectives. They're very quick to blame a tool found in a shower drain, rather than how the tool was used. The progressive stack comes out of this, in which visible identifying markers are believed to hold some kind of metaphysical weight greater than the idea.
You can see this in Bananas desperate attempts to shame The Bire by trying to connect it to Voat, Kiwifarms, NeoGAF.com or whatever. Even though all four things are different, and there's differences even within those things. Once a connection can be made between thing and "bad thing", you see two Nazi's.
From the very start their forum was predicated on a specific philosophy of denying access to certain outgroups. They didn't pop up a forum and say "have at it." Instead they sent out "community resettlers" to find people who would be granted access.
The endless desire to identify "bad faith" or count posts is just the most blatant examples of outgrouping behavior.
Integrating into a community salad isn't an interest. Instead drawing clear dividing lines and then establishing social rank based on calculating the identity variables is the first task.
And since revolutions are always under threat from counterrevolutionaries like marrec, eternal vigilance is necessary. Every thread is a life or death struggle for the health of the revolution.
But mostly it's because other people need to stop liking what they don't like. And everything is better when everyone is miserable for some reason.