Xbox's 'traditional' console business is falling apart rapidly.
- GamePass growth stagnating
- No show at the VGA's, where they once announced the Xbox Series X
- Leadership of PlayGround games left to start Maverick Games
- Between 60 and 130 lay-offs at 343i, at this point the entire campaign team is basically gone as is the art team
- Around 200 lay offs at Bethesda/Zenimax (so far)
- Former staffers calling out the failed management and corporate policies on Twitter and elsewhere
- Future of HALO seems to be outsourced Battle Royale
- Holiday sales are devastating in both US and Europe, Xbox Series S/X in third place behind PS5(2nd) and Switch(1st) by quite a margin
(remember that PS5 actually went up to $550 while XSX dropped to $250(!))
- Actiblizz deal is still getting blocked and the opposition against it piles up
- Instead of the expected big 'X0' event a small 'Developer_Direct' has been announced for 4 upcoming titles
- Rumors that Starfield might be delayed again
- Rumors that more to be announced big third party games are PS5 exclusive (and PC / Switch)
I believe this is the make or break year for the traditional console business for Xbox. If Starfield doesn't move boxes I don't see how they can continue to take these L's with nothing to show for it.
Usually Xbox picks up the pace later in the generation as happened with the original Xbox and Xbox 360 but right now the trajectory is down instead of up.
If they drop the console business they can focus exclusively on GamePass as a service (which I believe was always the intention, just not this soon) and the Actiblizz buy-out would not be such a headache either.
After PlayStation 3, Stadia, Xbox One X and Xbox Series X.... what do we learn from all this?
Don't put a man named 'Phil' in charge of your videogame platform
