Since I took the time to read through the last few pages, I'm going to weigh-in on this one.
1) As a current Gamestop employee that loves getting paid money, I think this whole thing is a bad idea.
2) As a current Gamestop employee that only gets paid minimum-wage (like most), has to fight for hours, gets bitched at for not meeting unrealistic goals of getting people to reserve games and subscribe to their magazine, hates having to hassle customers about reserving games and buying magazines, doesn't get any incentive for meeting those goals, and generally feels like they are compromising a lot of their personal morals and values by working for this company, I THINK IT IS AN AWESOME IDEA.
3) Speaking from an economical point of view, "cutting out the middle-man" is going to put a lot of people out of jobs (granted most of them will be teenagers) across the globe so that a few developers can line their pockets a little more. Let's not pretend that this is going to create more jobs in the gaming industry. Economically speaking, this is a bad idea.
4) It is entirely possible that this could be a good thing for the U.S. at least. The gaming industry taking a dive would be helpful in combating the obesity epidemic that we're seeing here. I realize that this is largely a gaming forum, so I may be talking to the wrong crowd, but would it really be that bad for a few of us fatties to see a little more sunlight every now and then?