I always think that PR companies are taking the piss when they suggest campaign dances.
They're usually serious about that shit. Back when Hilldawg was running in '16 I read countless articles about the genius PR firms behind the #viral campaigns.
They looked down on the Trump rag tag band of trolls and has beens flooding the air waves with poorly produced Goldman Sachs snuff films and internet memes.
In fact, the argument was that Trump had no real campaign or message while children were backing cakes with the iconic Hillary logo.
Same as they looked down on Bernie and his campaign opening up to actual grassroots support and campaigning.
Bernie obviously lost because he didn't hire the experts to deliver his message.