It would be easy to ignore Era if it weren't for the fact that, much as I hate to admit it, they do have a bit of influence over the gaming industry through some "prominent gaming journalists". So when those whackjobs decide to screech at some game or devs, they can sometimes do damage to it.
Also, Bananas is our friend just like how a bulbous, pus-filled zit is a beauty mark on a face.