ShiftUp just shot themselves in the foot.
I don't know how much the rest of you know about American culture (I'm an expert), but prudishness and shame are huge parts of it. It's not like it is in Japan where you can become successful by making games with titties in them. If you objectify women in America, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is the American public, after hearing about this, is not going to want to purchase Project Eve, nor will they purchase any of Sony's games. This is HUGE. You can laugh all you want, but ShiftUp has alienated an entire market with this move.
ShiftUp, publicly apologize and cancel Project Eve or you can kiss your business goodbye.