There's no answer for this, but if Palps was behind everything, why is he desperately trying to re-brand all of Snoke's shit?
And why did he re-brand it all when Snoke started up anyways? Seems to me that'd cost a lot of money/effort that'd be better spent elsewhere.
Also where the fuck did he get the cash for all this?
"Oh but cash doesn't matter in Star W-" Yeah except 50% of the last movie was an anti-capitalist side quest in pursuit of scarce resources.