Kojima is on point with his marketing nonsense. It's just so out here, the whole thing with the bandaged guy and fake Swedish studio for MGSV was ridiculous if anything. Fans are sperging, haters are hatin', it's a magnificent circus and it works every single time. I'm more bothered by the cretins who take it super seriously than by Kojima himself, though I'll admit, he got me a couple of times.
In the end he's a designer trying to move things forward, a self important blow hard and also a stereotypical manchild nerd too distracted with his fetishes to really live up to his ambitions. Would we have it any other way ?